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STRATiCOM Minnesota Startup and Small Business Consulting
Small Business Weekly Update

      September 17, 2009 

 
In This Issue
ECONOMICS & FINANCE
It might be a not-so-great recovery
Study: Texas will lead recovery; Mpls-St. Paul will wait until 2013
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TECHNOLOGY
Salesforce to link with Twitter, Facebook
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SMALL BUSINESS RESOURCES
Small business start-up: Seven traits of an entrepreneur
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STRATiCOM is a fully integrated business management consulting company focusing on startups and small businesses.

Our team of executives - experienced in the fields of Marketing, Human Resources, Finance and Information Systems/Technology - allow small busi­nesses to have a collection of seasoned professionals evaluate all aspects of a company.
 
Let us help you develop a coordinated approach to either launching your business, or improving your existing business's results.
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Contact Information
info@straticom.us
(612) 269-7300  
NEWS RELEASE    Emerge Marketing: Our business is building yours                         
 
TWIN CITIES MARKETING FIRMS ANNOUNCE STRATEGIC PARTNERSHIP
EMERGE MARKETING AND STRATiCOM CONSOLIDATE SALES AND OPERATIONS TO BENEFIT CLIENTS WITH ADDED SERVICES AND EXPERTISE 

Minneapolis, MN (September 17, 2009), - Established Twin Cities marketing firms, Emerge Marketing and STRATiCOM, today announced a strategic partnership.  While remaining separate companies, they will combine their sales and marketing efforts, and share responsibility for work on client projects.  Emerge President, Jay Lipe will act as the functional CEO of the joint effort.  Lipe's responsibilities include strategic direction for clients and quality assurance on their projects.  STRATiCOM President, Paul Nicholas, will manage project implementation and daily operations. The partnership results from a growing demand for Lipe's services in academics, publishing and corporate presentations.
 
(READ MORE)
 
ECONOMICS & FINANCE
It might be a not-so-great recovery
We have endured the longest, deepest and broadest recession in more than 60 years. In 2008, housing starts fell to the lowest level since World War II. This year, they are on track to fall by another 40 percent. Auto sales in 2009, even after the boost provided by the cash for clunkers program, are expected to be at their lowest level since 1970. Previous recessions skipped over some regions or sectors. This time no pocket of the economy remains untouched. Times have been so bad that economists now refer to the past 20 months as "the Great Recession."

Unfortunately, there are signs that the coming recovery will not be great enough to move the economy quickly back to normal.
(September 12, 2009 - startribune.com)
Study: Texas will lead recovery; Mpls-St. Paul will wait until 2013
Two Texas markets will be the first to recover from the recession, says a nationwide forecast by IHS Global Insight.
Austin and San Antonio will bounce back to their pre-recession job levels sometime next year, according to the economic forecasting firm, which is based in Lexington, Mass.

Eight other metropolitan areas are predicted to recover by 2011, a group that includes Texas' two largest markets, Dallas-Fort Worth and Houston, along with Washington, D.C.
IHS Global Insight says that most metros will start adding employment next year, but the increases are likely to be tepid. "Solid gains will not return for the majority of the country until 2011," it says.

At the bottom of the scale are five Northeastern and Midwestern industrial markets that are expected to remain in the doldrums for several years. IHS Global Insight predicts that Cleveland, Detroit, Hartford, Milwaukee and Providence won't wipe out the remnants of the recession until sometime after 2015.
(September 15, 2009 - Minneapolis / St. Paul Business Journal)
 
TECHNOLOGY
Salesforce to link with Twitter, Facebook
Salesforce.com will dramatically expand its fast growing customer offering, among other things by integrating the service with Google, Twitter and Facebook so companies can connect with customers and access knowledge.
(September 9, 2009 - San Francisco Business Times)
 
SMALL BUSINESS RESOURCES
Small business start-up: Seven traits of an entrepreneur
The origin of the word is entreprendre, French for "to undertake." Notice that this word emphasizes an attempt to act, and not the outcome of that action: You undertake something, and the implication is that what matters is that you have started on a journey and accepted that it's an open-ended one. Someone who needs an extremely high level of security might be challenged by an entrepreneurial lifestyle, yet a lot of people who don't think of themselves as embracing risk become entrepreneurs.

The key is that although a successful entrepreneur takes risks, those risks are measured. Though entrepreneurs frequently go out on limbs, the ones that make it generally test that limb first to make sure it has a good chance of bearing their weight.
Entrepreneurship can be applied to virtually any field or profession. No matter what products and services are currently on the market in your area of expertise, there are always opportunities to improve them and to better serve the customers who buy them. That said, if you're a true entrepreneur, you likely possess the following key characteristics:
(September 16, 2009 - The News-Press)

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