A Marketing Plan from STRATiCOM evolves by following a process of analysis that provides in-depth information in clearly defined areas.
Current Marketing Situation
"Those who cannot remember the past are condemned to repeat it"----George Santayana From his work; Life of Reason, Reason in Common Sense 1905
To improve results it's essential to understand and analyze relevant background information on a company�s products and services, distribution (or delivery), general market environment, and current sales and marketing initiatives.
Opportunity and Issue (SWOT) Analysis
This is a chance to be honest with yourself. To have a real chance at success, it�s essential that you know what your company�s fundamental strengths and opportunities are so you can determine the best way to use them to your advantage. It�s equally important to be candid about the any weaknesses and threats, so they can either be corrected or minimized.
Marketing Strategy
This is the broad marketing approach that will be used to help support the company�s sales objectives. While this can be quite detailed, for a small business, simply put, it means:- What is the message- Who is the audience- What tools should be used to deliver the message to the audience
Implementation
This is the most important part of any plan. While the goal for any company is to have great strategies implemented effectively � this rarely happens. Research shows that companies with good implementation and poor strategy outperform companies with good strategy and poor implementation.The basic implementation steps are:- What will be done- Who will do it- When will it be done- How much will it cost
Budget & Metrics
Tracking return on this investment is critical to any business, but many businesses fail to establish metrics to determine the effectiveness and success of their marketing plan. STRATiCOM works closely with its clients to make sure measurable results are determined and benchmarks are established to monitor the impact if its marketing plans.
