Marketing: Market Research

• What share of your clients' budgets do you receive?

• What's your brand awareness with prospects?

• Do clients kow about all of your products and services?

• What do customers in your markets value the most? 

• Can you provide the value customers are looking for?

• Do prospects know you can provide that value?

We were skeptical about the need to survey our customers.  But the insights that STRATiCOM generated uncovered critical gaps between our capabilities and what our client’s understood we could do.  STRATiCOM helped us with strategies and tactics that closed those gaps and directly impacted our brand awareness and sales.

- Bryan Burley, Vice President, Burley Foods

Methodologies: Online Surveys, Phone Surveys, Focus Groups, In-Depth Interviews (IDIs), Comprehensive Secondary Research, Intercepts

Markets: B2C, B2B

Market research should be the foundation of any organization's marketing plan and program.  STRATiCOM's consultants know how to match the best marketing research methodologies with your objectives and budget.  Our solutions have provided value to Fortune 500 companies as well as dozens of Minnesota small businesses.

Our "Overview of Market Research Options" is a valuable tool for both Minnesota small businesses and larger corporations considering market research.   It helps clarify your thoughts; determines where you stand on the various factors impacting a marketing research budget; and provides the information for a more accurate estimate of what the project should cost.

STRATiCOM is especially effective at providing market research that helps companies grow.  If you're a Minnesota small business that thinks it can't afford marketing research, STRATiCOM will work with you to find a solution that's affordable. If your a larger corporation, our consultants' experience as senior marketing executives means we are considering things the same way you would.