Paul Nicholas is the Owner/President of STRATiCOM, a small business management consulting firm specializing in Marketing and HR.
STRATiCOM’s revenue doubled in 2009 and increased another 35% in 2010. He understands the needs of clients from his experience of running a small business, which has helped STRATiCOM steadily increase its client list and revenues over the past 10 years.
Paul’s background includes succeeding as a Business Manager of a media duplication unit that doubled sales from $2.5 million to $5 million within two years. Direct profit margins also improved dramatically, increasing from 12% to 22%, while expenses declined from almost 71% to just over 63% of sales.
Paul also served as the senior marketing executive for two different organizations. During his tenure as VP of Marketing for a media duplication company, the company doubled revenue over his six year’s with the organization. The growth was directly impacted by his role in M&A analysis, introduction of Product Management, and the development/implementation of marketing plans.
Paul brings an effective range of skills to all of his clients, including:
STRATEGIC PLANNING
· Strategic planning meeting facilitation
· Business plan development
INTEGRATED MARKETING STRATEGY DEVELOPMENT & IMPLEMENTATION
· Facilitation and implementation of strategic marketing direction
· Measurable goals and objectives are established to monitor the return on your investment
QUANTITATIVE & QUALITATIVE, PRIMARY & SECONDARY ,MARKET
· Surveys
· Web Research
· In-Depth Interviews (IDIs) & Focus Group Facilitation
STRATiCOM’s clients have included Toro, General Mills, Kemps, Smarte Carte, Ceridian, and dozens of other organizations of all sizes and types.
Paul received an MBA in Marketing from the University of St. Thomas (St. Paul, MN), and a BA from the University of Minnesota (Minneapolis, MN)
Liz Pielow joined Straticom in 2008 as its VP of Hr Services and Operations. With over 20 years experience as a Corporate Human Resources Director in service, manufacturing and retail organizations, Liz offers a breath of experience when assisting clients meet their human capital challenges.
Liz successfully assists numerous small to medium sized organizations in Minnesota with HR Department set-up, outsourcing, staffing and compensation analysis.
Liz received her Masters in Industrial Relations from the University of Minnesota Carlson School and an undergraduate degree in Accounting from Georgia State University in Atlanta.
